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Home > Code Story > S12 E10: Dane Witbeck, Pinwheel
Podcast: Code Story
Episode:

S12 E10: Dane Witbeck, Pinwheel

Category: Business
Duration: 00:31:28
Publish Date: 2026-03-17 10:00:34
Description:

Dane Witbeck grew up in Georgia, and has always had an entrepreneurial spirit. He was the kid selling ripped CD's in school, along with other odds and ends. He went to Georgia Tech to study engineering, and eventually went on to join a startup called Meshify, in the iOT place - which eventually was bought by a large insurance company. Outside of tech, he is married with 4 kids. He is involved in many entrepreneurial groups around Austin, and is the proud owner of a 1969 Ford Bronco - which he enjoys getting out of town in and camping.

Post his prior startup, Dane was on the lookout for problems to solve. He observed his son's friend getting a hand-me-down iPhone, and it hit him that he was going to have to monitor this as his children got phones. As he started to dig into what was available, he realized there wasn't a good solution... and decided to build his own.

This is the creation story of Pinwheel.

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