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Home > Coach Tom Ferry > Building a Real Estate Brand that Becomes the Market | Tom Ferry Podcast Experience
Podcast: Coach Tom Ferry
Episode:

Building a Real Estate Brand that Becomes the Market | Tom Ferry Podcast Experience
Category: Business
Duration: 00:38:31
Publish Date: 2023-10-18 11:02:00
Description:

You may have noticed that we’ve been talking a lot about building a real estate brand on my channels. In an environment this competitive, it’s not enough to grab attention; you need to make consumers CARE about your marketing – and that’s what having a brand is all about.

 

The only problem is that many agents don’t understand what building a real estate brand entails. Lucky for you, for this episode of the Tom Ferry Podcast Experience, I’m sharing a clip from our recent Success Summit where I talk to the founder of 1000watt and king of real estate branding, Marc Davison.

 

Marc is going to take you step-by-step through the fundamentals of building a real estate brand, including:

  • The difference between branding and marketing
  • Why focusing on demographics distracts from the big picture
  • How to find your brand purpose, values, and story
  • How to grab your audience’s emotions in your marketing

 

This clip is essential viewing or listening for any agent interested in building a real estate brand. So be sure to check it out, right here.
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