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Home > China Path Podcast > #11 - Building Your Brand in China - Catherine Cervasio (Aromababy)
Podcast: China Path Podcast
Episode:

#11 - Building Your Brand in China - Catherine Cervasio (Aromababy)
Category: Business
Duration: 00:29:42
Publish Date: 2018-03-27 02:25:22
Description: This week's podcast takes a look at building your brand in China. Aromababy's Catherine Cervasio takes us through how she has made her brand of organic skincare a success in China. Catherine talks about consumer education, registering her brand for retail, packaging, organic certification, how telling a brand story is different in China, maintaining a presence on the ground and being a female entrepreneur. For this episode's shownotes, visit acbc.com.au/podcasts
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