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In this episode we speak with Austrade National Manager Richard Coote to explore the view in the China market and how the Australian government can support businesses over in China.
Richard rates Australia’s in market China presence compared to international competition and how ChAFTA and Australia’s first mover advantage is playing a role. We also discuss the benefit of operating on the ground in China, how business can make their first moves into the market and how vital it is to play the long game when doing business in China. Richard also offers how the Australian government can help with Export Grants, utilising the Shanghai Landing Pad and its calendar event A Week that will be taking place in 2018. |