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Home > Case Interview Preparation & Management Consulting | Strategy | Critical Thinking > 99 Three to Five Step Brainstorming Approach
Podcast: Case Interview Preparation & Management Consulting | Strategy | Critical Thinking
Episode:

99 Three to Five Step Brainstorming Approach
Category: Business
Duration: 00:09:09
Publish Date: 2012-10-20 11:15:49
Description: Brainstorming is the core of a McKinsey case interview. It is tough to pass a case without brainstorming skills. The problem is that it is hard to find a definition and technique to brainstorm effectively and efficiently. This podcast introduces a 3 step, or 5 depending on the way you list the steps, approach to ease the brainstorming approach. This is a very powerful technique which all consultants use daily and is adapted from a BCG technique.
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