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Home > Case Interview Preparation & Management Consulting | Strategy | Critical Thinking > 370: Customer strategy, customer loyalty and retention - with Bain & Company's partner Rob Markey
Podcast: Case Interview Preparation & Management Consulting | Strategy | Critical Thinking
Episode:

370: Customer strategy, customer loyalty and retention - with Bain & Company's partner Rob Markey
Category: Business
Duration: 01:07:04
Publish Date: 2020-08-08 23:37:33
Description:

Listen to this thought-provoking discussion between Michael and Rob Markey, Bain and Company's partner.We talk about customer strategy, how should we define the loyalty of a customer, what generates loyalty, what steps do you take to build loyalty in a customer base. Rob Markey, a partner and director at Bain & Company and the founder of the firm’s Global Customer Strategy and Marketing practice. He is a co-author of The Ultimate Question 2.0 and is the host of the Net Promoter System podcast. He is based in New York.

https://www.firmsconsulting.com/promo
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