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Home > Campaign podcast > How brands can build stronger connections through values, not generations
Podcast: Campaign podcast
Episode:

How brands can build stronger connections through values, not generations

Category: Business
Duration: 00:21:36
Publish Date: 2025-12-16 08:25:22
Description: From Gen Z to Boomers, age has long been a marketing shortcut – but is it still useful? Campaign’s Lucy Shelley and Amazon Ads’ Carly Zipp unpack how brands can connect through shared interests and values instead.

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