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Campaign and sister brand, C&IT, join forces to talk all things event marketing with Yorkshire Tea and First Event in this sponsored episode of the Campaign podcast.
In this podcast episode, we chat about: - The role of event marketing: present, past and future
- Why the relationship between brand and event agency breaks down
- Events in Yorkshire Tea’s media mix: to what extent has events contributed to the brand’s success?
Featuring: Marc Allott, creative director, First Event; Ben Newbury, head of brand marketing, Yorkshire Tea
This podcast episode is sponsored by First Event.
Hosted on Acast. See acast.com/privacy for more information. |
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