Search


	Podcast:		Campaign podcast
	Episode:		155. Retro ads \| Burberry confusion \| Warburtons latest star turn \| ad bombardment
	Category:		Business
	Duration:		00:28:43
	Publish Date:		2023-09-21 10:43:22
	Description:		Features editor Matt Barker and reporter Charlotte Rawlings discuss the recent fuss over Burberry's Bond Street tube station takeover, Samuel L Jackson appearing in the latest Warburtons campaign and a Credos report on the ad bombardment fuelling mistrust among younger audiences. Matt is then joined in the studio by Lola Neves, chief strategy officer at Neverland and Matt Waksman, head of strategy, advertising at Ogilvy, to chat about a mini-wave of retro ads, including from McDonald’s and Muller. Are we witnessing a new trend, prompted by a need to escape our troubled times, or is it simply a quick and easy way to target a younger demographic obsessed with 1990s/early naughties baggy fashion and lo-fi gaming graphics? Further reading: Bond Street tube station becomes ‘Burberry Street’ and draws mixed reaction Samuel L Jackson vents his anger in Warburtons spot Ad bombardment biggest cause of mistrust for younger audiences McDonald’s travels back to 1990s in retro campaign Hosted on Acast. See acast.com/privacy for more information.
	Total Play:		0