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	Podcast:		Campaign podcast
	Episode:		123. The great gaming boom, plus WFH & creativity three years after Covid
	Category:		Business
	Duration:		00:23:32
	Publish Date:		2023-03-16 13:43:41
	Description:		We report from this week's Campaign Gaming Summit where we heard about how more brands are rushing to embrace gaming and the rise of so-called “grey gamers” — part of a wider “demographic disruption” in marketing as the population is getting older. Coral Cripps, technology and gaming editor, and Shauna Lewis, reporter, join Gideon Spanier, UK editor-in-chief, to talk about their highlights from the summit, plus they discuss whether working from home chips away at creativity — a hot topic exactly three years after the first Covid lockdown began in March 2020. Further reading: Does WFH chip away at people’s creativity?: part two – junior adlanders Does WFH chip away at people’s creativity?: part one – senior adlanders Campaign Gaming Summit: Advertisers are ignoring 'older' gamers at their peril Hosted on Acast. See acast.com/privacy for more information.
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