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	Podcast:		Campaign podcast
	Episode:		80: What school students think about advertising & how to change perceptions
	Category:		Business
	Duration:		00:28:38
	Publish Date:		2022-03-30 08:41:57
	Description:		The media agency UM has taken a fresh approach to educating high school students about advertising and media. Campaign was invited to its Futureproof Academy to ask four Springwest Academy students – Rhianna, Lucius, Dilyanna and Koby – what they thought about the industry and whether they would consider a career in it. We also speak to their teacher Emily Chapman about what makes a good outreach programme, and UM's EMEA chief communications and culture officer Alice Archer about what she has learnt. See acast.com/privacy for privacy and opt-out information.
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