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The industry is abuzz with activity as several brands, including Just Eat, NatWest and Asda, begin the year by launching account reviews across advertising and media.
Campaign's media & tech editor Omar Oakes and creativity & culture editor Brittaney Kiefer discuss what is going on among the big stories this week. They also drill down into new ads launched by Just Eat, The Guardian, Girl Up and the UK government.
Then James Murphy (founder of New Commercial Arts and Adam & Eve, now part of DDB) and Metz Bryan Fasano (Other) talk to Brittaney about how they've adapted to WFH culture, overcoming production challenges, and how they have reacted to the explosion in new-business activity.
“The conditions under which we work and pitch, over these virtual channels, is extremely democratising. We can turn up as a startup on a Zoom and we look exactly the same as McCann or Adam & Eve/DDB. There’s no physical difference, there’s no large marble reception with greeters and a build building.” - Murphy
“Pitching during lockdown may be the best thing that’s ever happened to whole idea of pitching…. It levels the playing field and you can just focus on the actual work." - Bryan-Fasano Running order: 4:00 Just Eat launches new TV spot and reviews ad account - why are so many brands reviewing now? |
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