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Campaign's media & tech editor Omar Oakes and creative & culture editor Brittaney Kiefer take a closer look at the first major ad campaigns of the year.
Then Walk-In Media CEO and founder Simon Davis talks to Omar about his agency's recent merger with Agenda21 and how the big network media buyers are neglecting smaller "long-tail" advertisers at their peril.
Davis says there has always been a desire from brands for agencies to offer integrated creative and media services, but now there are more fast-growing direct-to-consumer advertisers that “need it now” as they look to expand through marketing.
Running order (click links to see the Work on Campaign's website): 9:00 Ikea "Fortune favours the frugal" by Mother 16:00 MacMillan Cancer Support "Whatever it takes" by AMV BBDO 22:00 The British Army "Fail, learn, win" by Karmarama 27:30 Where are all the January travel ads? (apart from On The Beach "Someday" by Uncommon) 30:00 Simon Davis interview Correction:- Nils Leonard went topless with Iggy Pop at Cannes Lions in 2016
Snoop Dogg quiz:IMDB informs us that Mr Dogg has appeared in ads for no less than 13 brands: XM Satellite RAdio (2002) AOL (2003) T-Mobile (2004, 2017) Bel Company (2005) Chrysler (2005) Wonderful Pistachios (2011) Burger King (2016)
Dunkin’ Donuts (2019) Just Eat (2020) SodaStream (2020) Corona (2020) The General Insurance (2020) Tostitos (2020) |
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