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Home > CIO Talk Network Podcast > Can IT Grow The Brand?
Podcast: CIO Talk Network Podcast
Episode:

Can IT Grow The Brand?
Category: Technology
Duration: 00:56:52
Publish Date: 2011-06-08 10:00:07
Description:

There are five factors that affect brand positioning: 1) attributes, 2) buyer expectations, 3) competitor attributes, and 4) price, for 5) perceived quality. Today, IT critically impacts many operations and functions across business, so shouldn’t it be able to help on these factors and improve brand positioning? How can IT help grow the brand?
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