Search

Home > CIO Talk Network Podcast > Should Customer Input Govern Innovation?
Podcast: CIO Talk Network Podcast
Episode:

Should Customer Input Govern Innovation?
Category: Technology
Duration: 00:56:27
Publish Date: 2012-02-15 09:00:14
Description:

Traditional wisdom claims that working closely with customers will stimulate innovation but contrarians suggest that working closely with customers yields the predictable, stifles creativity, and misdirects resources into trivial innovation. Must we wait for lightning to strike or can we successfully partner with customers to innovate? What should a company do? And, in either case, how can IT further assist?
Total Play: 0