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Home > CIO Talk Network Podcast > How to Make Predictive Analytics Effective
Podcast: CIO Talk Network Podcast
Episode:

How to Make Predictive Analytics Effective
Category: Technology
Duration: 00:58:24
Publish Date: 2014-08-13 10:00:12
Description:

Predictive Analytics has been used for some time in exploiting patterns among data, and Big Data has now removed the limits on what can be analyzed. But there’s a difference between prediction and persuasion. If Predictive Analytics can’t lead to something actionable on a business level, what good are they? So how can we define what makes Predictive Analytics effective, persuasive to business leaders and capable of helping business achieve a positive ROI?
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