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Home > CIO Talk Network Podcast > Does the CMO really need a CIO?
Podcast: CIO Talk Network Podcast
Episode:

Does the CMO really need a CIO?
Category: Technology
Duration: 00:56:10
Publish Date: 2016-04-13 15:00:49
Description:

Guest: Judith Toland Title: Chief Marketing Officer, Wells Fargo Commercial Distribution Finance

With easily available Cloud and off-the-shelf marketing tools and technology, does CMO even need a CIO’s help? Is there value in exploring a loosely coupled CMO-CIO relationship with a healthy balance of independence and inter-dependence?

 

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