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Home > CIO Talk Network Podcast > Customer Lifetime Value driven IT
Podcast: CIO Talk Network Podcast
Episode:

Customer Lifetime Value driven IT
Category: Technology
Duration: 00:56:18
Publish Date: 2017-10-04 16:48:21
Description:

Guest 1: Ruth Bolton Title: Professor of Marketing at the W.P. Carey School of Business, Arizona State University

If you don’t know what a customer is worth, you don’t know what you should spend to get or keep one. How can IT be re-engineered and run with core focus on maximizing Customer Lifetime Value?
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