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	Podcast:		C2 Podcast : Commerce meets creativity
	Episode:		Storytelling your way into anything : Ep.12
	Category:		Business
	Duration:		00:22:48
	Publish Date:		2018-05-01 06:59:10
	Description:		There’s good reason why storytelling is an obsession of the creative class. More than a marketing buzzword, this narrative tool has the power to open hearts, minds and wallets… and it helped get a 3D printer into space. In this episode, learn how to tell your story in ways that make people give a s*** (and why you should try sci-fi on the c-suite). Featuring sound maestro and composer at Man Made Music Joel Beckerman and behavioural scientist-turned-Executive Director of Lowe’s Innovation Labs Kyle Nel.
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