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	Podcast:		Business Daily
	Episode:		Why Does Bollywood Want More Europeans?
	Category:		Business
	Duration:		00:17:28
	Publish Date:		2018-09-05 04:34:00
	Description:		Bollywood is the biggest film industry in the world, making three times as many movies as Hollywood. With half of India's population under the age of 25, directors and producers are under pressure to keep up with the latest trends. They're casting a growing number of western, mostly female actors and dancers in Bollywood films. Presenter Vishala Sri-Pathma hears how Liverpool-born Amy Jackson landed her first role in a Hindi-speaking Indian movie after a director saw her modelling work. London-based casting agent Nileeka Bose discusses the role western actors play in India's aspirational culture. Ashanti Omkar from the BBC's Asian Network says people in India enjoy seeing western women on screen, as they consider them very glamorous. Anisa Butt, a British-born actress living in Mumbai, says she's pleased that there also seems to be greater acceptance of Indian skin. (Picture: Bollywood film actress Katrina Kaif performs at an awards ceremony in New Delhi. Credit: Getty Images)
	Total Play:		0