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Are dating apps like Tinder speeding up the decline of the arranged marriage in India? Manuela Saragosa speaks to the brains behind three apps competing in what is a gigantic market for hundreds of millions of lonely hearts.
Mandy Ginsberg, chief executive of Match Group, talks about the generational shift they are seeing in Indian attitudes to dating, having just launched the Tinder app there. Priti Joshi, director of strategy at Bumble describes her surprise that Indian millennials seem unconcerned about dating across social castes. And Gourav Rakshit, who runs the more traditional marriage-focused app Shaadi.com, explains why he thinks the scope for Western-style casual dating is still quite limited in his country.
(Picture: Young Indian woman using mobile phone; Credit: triloks/Getty Images) |
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