Search

Home > Business Book Talk > Nir Eyal – Understanding Consumer Addiction to Products
Podcast: Business Book Talk
Episode:

Nir Eyal – Understanding Consumer Addiction to Products
Category: Business
Duration: 00:44:10
Publish Date: 2015-05-04 09:10:35
Description: Hooked How to Build Habit-Forming Products By Nir Eyal Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded…
Total Play: 0