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Home > Business Book Talk > Timothy L Keiningham – New Marketing Strategy Using an Old Formula
Podcast: Business Book Talk
Episode:

Timothy L Keiningham – New Marketing Strategy Using an Old Formula
Category: Business
Duration: 00:42:07
Publish Date: 2015-07-27 09:46:41
Description: The Wallet Allocation Rule Winning the Battle for Share by Timothy L. Keiningham, Lerzan Aksoy, Luke Williams, Alexander J. Buoye The Wallet Allocation Rule is a revolutionary, definitive guide for winning the battle for share of customers’ hearts, minds, and wallets. Backed by rock-solid science published in the Harvard Business Review and MIT Sloan Management…
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