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Home > Business Book Talk > David Lewis – Next Generation Marketing Secrets of Today
Podcast: Business Book Talk
Episode:

David Lewis – Next Generation Marketing Secrets of Today
Category: Business
Duration: 00:44:12
Publish Date: 2016-01-11 09:00:53
Description: Manufacturing Demand The Principles of Successful Lead Management by David Lewis Historically, the discipline of marketing has been heavily skewed toward a subjective art at the expense of a measurable science.  But today, savvy marketers and forward-looking organizations are embracing innovative new models driven by cutting-edge technology and analytics to align sales and marketing, pinpoint…
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