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Home > Business Book Talk > Barbara Cave Henricks – Navigate Through New Media’s Modern Terrain
Podcast: Business Book Talk
Episode:

Barbara Cave Henricks – Navigate Through New Media’s Modern Terrain
Category: Business
Duration: 00:50:45
Publish Date: 2016-04-18 09:00:18
Description: Mastering the New Media Landscape Embrace the Micromedia Mindset by Barbara Cave Henricks, Rusty Shelton The giant brands that once dominated the media landscape—Oprah, the New York Times, NPR, CNN—have seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micromedia: websites,…
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