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	Podcast:		Building a Business
	Episode:		How Do I Market My Business And Sell Products? - Chapter 2
	Category:		Business
	Duration:
	Publish Date:		2014-11-18 10:29:57
	Description:		AJ Leon, Founder and Artistic Director of Misfit Incorporated and Twitgift presents the theory behind positioning and branding in order to drive traffic and generate interest in any business. This lecture took place at the Saïd Business School, University of Oxford on November 4th, 2014.
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