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	Podcast:		Build a Better Agency Podcast
	Episode:		Episode 43: How to Create a Modern Content Driven Agency, with Paul Roetzer.
	Category:		Business
	Duration:		00:52:28
	Publish Date:		2016-08-01 03:00:00
	Description:		Paul Roetzer is founder and CEO of PR 20/20, a Cleveland-based inbound marketing agency and HubSpot’s first Agency Partner. He is author of “The Marketing Performance Blueprint” (Wiley, 2014) and “The Marketing Agency Blueprint” (Wiley, 2012); creator of Marketing Agency Insider and Marketing Score; a regular contributor to leading marketing industry blogs; and a frequent speaker on content marketing, inbound marketing, performance and strategy. What you’ll learn about in this episode: Why Paul started PR 20/20 Standardizing pricing to prevent scope creep Paul’s point system for pricing How to create a content strategy that works today Top of the funnel content vs. bottom of the funnel content Using the point system for professional development Where to find the great content writers that you will need to hire How PR 20/20 decides if a client is a good fit The Marketing Score Automated Insights Steps agencies can take right now How to keep employees around and enthusiastic Ways to Contact Paul Roetzer: Website: www.pr2020.com We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!
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