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Wallets are where the value is, where users transact, and where we can link intent and action. So why is everyone sleeping on Web3 wallets? Following a 'charmed' panel performance at Zebu Live, Mo and I reconnect to take you through the opportunities and challenges of engaging customers through Web3 wallets, and what's possible for brand and chains today In this show we cover: - Mo's diverse history in Web2 and what brought him to Web3 - The current state of Web3 wallets and wallet UX - How 'easy' it is to track and target Web3 wallet users - Opportunities and implications for brands and marketeers - Privacy considerations for on-chain data trails |
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