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Lonely Design Co is a clothing company that is influenced by the inner thoughts and experiences of its founder, Noah. His past experiences rumble around counter cultures in Southern California + Portland, and the result is his visual stew of all the things he wants to make & wants to wear. Off-camera we discussed how strange it is that some clothing companies will fall into a spiral of making designs that they don’t actually like to wear, and we both agreed on how strange it is that people will succumb to that. Maybe it’s a display of how dangerous it can be to water down your vision with other people’s interests. You’ll easily spot Noah riding “Black Magic,” his renovated Chevy cargo van around PDX, and even though he has a tough appearance, he’s one of the nicest dudes I’ve ever had on the show. Check out his dope IG account And buy his clothing on his site
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