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There is big news in the bike world today: Revel Bikes is back. And Revel’s founder, Adam Miller, is now once again the owner of Revel. It was almost exactly five years ago that I was sitting down with Adam in Blister HQ talking about Revel’s meteoric rise. A lot has transpired since then, including the company announcing that it was shutting down just a few weeks ago. But today, Revel is back, Adam Miller is back, and I sat down with Adam to get the whole story. RELATED LINKS Get Yourself Covered: BLISTER+ Jonathan’s talk w/ Adam from 2020 David Golay’s talk w/ Adam in 2022 TOPICS & TIMES: Shout Out: New BLISTER+ Members (1:23) The News: Revel is Back (2:35) Refresher: Adam’s Background (6:26) Why Did You Sell in 2021? (12:12) What Caused Revel’s Meteoric Rise? (22:43) How Was Retirement? (41:57) Getting the News that Revel was Done (48:15) The Decision to Try to Buy Revel Back (50:29) What’s the Current State of Revel? (57:59) What’s Different Going Forward? (1:02:19) Inventory, Logistics, & Tariffs (1:05:19) Customer Confidence? (1:10:00) Biggest Lessons You’ve Learned? (1:12:46) What Happens Now? (1:21:15) CHECK OUT OUR OTHER PODCASTS: Blister Cinematic CRAFTED GEAR:30 Blister Podcast
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