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	Podcast:		Beyond Users
	Episode:		7- Steve Vassallo: Empathy is killing your product
	Category:		Arts and Design
	Duration:		00:48:44
	Publish Date:		2018-04-03 04:00:00
	Description:		Steve Vassallo is a general partner at Foundation Capital (VC firm that invested in Pocket, Netflix, Uber etc.). Prior to that, he worked as a lead designer at IDEO where he worked on a famous Cisco's 7900 series VoIP phone. He recently published a book "The Way to Design", which helps designers become entrepreneurs and entrepreneurs adopt best design practices. You can read the book for free online. In the episode we talked about: why will the 21st century be the decade of design, why empathy has become a buzzword and what empathy really is, common struggles of designers who want to become entrepreneurs.
	Total Play:		0

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