Search

Home > Beyond Users > 48- Rita Gunther McGrath - The end of competitive advantag
Podcast: Beyond Users
Episode:

48- Rita Gunther McGrath - The end of competitive advantag
Category: Arts and Design
Duration: 01:06:16
Publish Date: 2020-03-24 00:00:00
Description:

Rita Gunther McGrath is a world-renowned thought leader and a professor at Columbia Business School. She has received the #1 achievement award for strategy from the prestigious Thinkers50 and has been consistently named one of the world’s top ten management thinkers in its bi-annual ranking.

She wrote Discovery-Driven Growth and The End of Competitive Advantage, which are widely used in the business design community.

In this podcast we talked about:

  • how and why we should prototype with numbers,

  • why the era of sustainable competitive advantage is over,

  • and how designers can explain “inflection points” to business leaders.
Total Play: 0

Some more Podcasts by d.MBA

100+ Episodes
d.MBA