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Home > Beyond Users > 46- Maija Itkonen - A purpose-driven startup is changing our perception of meat
Podcast: Beyond Users
Episode:

46- Maija Itkonen - A purpose-driven startup is changing our perception of meat
Category: Arts and Design
Duration: 01:02:27
Publish Date: 2020-02-24 23:00:00
Description:

Maija Itkonen is an industrial designer, successful entrepreneur, innovator, and brand lover. In 2015 she co-founded Gold&Green Foods, the company behind the phenomenal success story of the “perfect protein food” platform and its first product Pulled Oats. Pulled Oats is a new kind of meat alternative based on the Nordic superfood oats, built around the team’s unique scientific knowledge and design thinking under Maija’s leadership.

With Maija, we talked about:

  • her rocky path from a design school to starting companies,

  • how and why Gold&Green became a nation-wide sensation in Finland,

  • and what it means to start and run a purpose-driven startup.

 

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