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	Podcast:		Beyond Users
	Episode:		#42- Integrating Business Thinking in Design Sprint
	Category:		Arts and Design
	Duration:		01:05:50
	Publish Date:		2019-12-18 10:25:45
	Description:		Design Sprints have become an extremely popular format in businesses. However, many sprint projects never get executed because they are not aligned with the business context. Tim Höfer is a product design director and head of the design sprint team at the AJ&Smart, which has run sprints for companies like Google, Slack, Lyft, and Lufthansa. In this episode, we spoke about integrating business thinking with design sprints. We explored: how competitive research can completely reshape sprint’s goal, why many design sprint projects never get executed, and a new sprint format: Strategy Sprint.
	Total Play:		0

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