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Description:
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Christian Hertlein is a head of design at N26, the mobile bank startup with over 1 million customers across 17 European markets. A year ago, Christian took over a team of designers in super fast growing startup and started integrating design across different departments and promoting design as an important part of the culture. We discussed: -
how is the design team structured and organized within the N26, -
how to get a seat at the table by proactively shaping what the design team works on rather than passively waits for project briefs, -
and what are design consultants naive about when they work with clients.
Show notes: -
1:40 How did Christian get into design? -
6:05 What are consultants naive about when working with clients? -
14:15 What are the responsibilities of a head of design? -
16:45 Why is investing in design research important? -
24:55 The importance of proactiveness -
27:40 How is design team structured at N26? -
30:50 The importance and advantage of tangibility -
34:25 What KPIs does the design team use at N26? -
36:50 The role of design as a driver of trust -
46:00 Future plans for the N26’s design team |