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Home > Behind the Numbers: eMarketer Podcast > Reimagining Retail: Consumers’ Sustainability Values and Susceptibility to Greenwashing | Aug 17, 022
Podcast: Behind the Numbers: eMarketer Podcast
Episode:

Reimagining Retail: Consumers’ Sustainability Values and Susceptibility to Greenwashing | Aug 17, 022
Category: Business
Duration: 00:28:11
Publish Date: 2022-08-17 04:01:00
Description:

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss how consumers take sustainability values into account when choosing a product, why it's hard to figure out if a brand is sustainable, and how susceptible consumers are to greenwashing. Then for "Pop-Up Rankings," we rank the biggest opportunities for retailers surrounding sustainability. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Blake Droesch.

 

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