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Home > Behind the Numbers: eMarketer Podcast > The Daily: Why CTV Is Having Its Moment, ’Issue Advocacy’ Segments, and Shopping While Streaming | Jul 28, 2022
Podcast: Behind the Numbers: eMarketer Podcast
Episode:

The Daily: Why CTV Is Having Its Moment, ’Issue Advocacy’ Segments, and Shopping While Streaming | Jul 28, 2022
Category: Business
Duration: 00:19:12
Publish Date: 2022-07-28 04:01:00
Description:

On today's episode, we discuss why connected TV (CTV) is having its moment, what kinds of targeting capabilities exist, and what measurement metrics matter most. "In Other News," we talk about bringing "issue advocacy" segments to TV and what to make of Roku and Walmart teaming up to make streaming the next online shopping destination. Tune in to the discussion with Jeff Teng, vice president, business development at MNTN, and our analyst Evelyn Mitchell.

 

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