A former news anchor with rosacea, Jaime Kern Lima created IT cosmetics to solve her skin problems and started a beauty revolution. After two years of courting QVC – when she finally got her 10 minute make it or break it moment – she made it, becoming a staple on the network and one of their most frequent pitchers. With over a thousand appearances on the flagship shopping channel, her company was recently purchased by L'Oreal for more than a billion dollars.
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