|
Description:
|
|
Interactive retail displays…
 Jared Schiffman, Co-Founder/CTO of Perch Interactive (the leader in physical+digital interactive displays for retail marketing) joins Regina Gwynn, Karen Moon, and Abby Wallach in the Podcast Booth at NRF Big Show.
In this episode:
- The startup journey of Perch Interactive
- Retailers who are not adapting to the transforming path of retail wont survive
- Schiffman’s impression and takeaways of NRF, “the biggest show of year”
- Displaying content that is 80% pre-existing assets/media coming from partners
- Putting together ideas as solutions for new clients
- Working out of templates Perch Interactive has developed, not doing software development per client, how it is scalable
- Customers don’t want a ton of info
- The ability to be in-store in 6-8 weeks, and being able to update content in as little as 2 weeks, taking execution risk out of the equation
- Starting simple
- Getting new ideas by visiting stores and seeing how products are displayed
- A new product Shelf Touch for sensing high density products, and how that was conceived
- High value products you cannot touch but can touch glass and interact with product
- Inspiring persistence in growing a business to success
The post 048 – Jared Schiffman of Perch Interactive – Shelf Stories appeared first on Beauty Is Your Business. |
.png)
More
Religion & Spirituality
Education
Arts and Design
Health
Fashion & Beauty
Government & Organizations
Kids & family
Music
News & Politics
Science & Medicine
Society & Culture
Sports & Recreation
TV & Film
Technology
Philosophy
Storytelling
Horror and Paranomal
True Crime
Leisure
Travel
Fiction
Crypto
Marketing
History
Comedy
Arts
Games & Hobbies
Business
Motivation
