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Podcast: BFM
Episode:

Can You Trust An Influencer?

Category: Business
Duration: 00:28:41
Publish Date: 2018-06-04 07:00:00
Description:

Influencer Marketing has taken the idea of the celebrity endorsement and placed it into a modern day content-driven marketing campaign, to produce what all brands are looking for - a following, engagement, demand and sales. But as we grow as a society and are more aware of influencer marketing; do we really trust influencers? Have we come jaded? Is Influencer Marketing still relevant today?

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