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Podcast: BFM
Episode:

H&M Gets Into The Influencer-Style Shopping Game
Category: Business
Duration: 00:07:22
Publish Date: 2019-04-07 08:05:00
Description:

The role of the “influencer” or KOL has changed over the years, but their appeal to the (mostly) younger generation cannot be ignored. H&M has leveraged on this appeal by launching its own influencer-style shopping platform called Itsapark in an attempt to replicate the kinds of pictures people secretly envy on Instagram.

 
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