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Podcast: BFM
Episode:

Predicting Future Shopper Behavior With Nielsen
Category: Business
Duration: 00:34:53
Publish Date: 2019-04-04 06:30:00
Description:

Nielsen’s new SmartStore - a VR-powered application that studies shopper behavior in a realistic environment - plans to change the way retailers understand their customers and plan successful campaigns ahead of time. It allows retailers to plan on future data, instead of relying on old research.
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