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Podcast: BFM
Episode:

How Should We Brand Malaysia For Tourists?
Category: Business
Duration: 00:11:39
Publish Date: 2019-02-27 06:34:00
Description:

The Malaysian Association of Tour and Travel Agents (MATTA) is cautiously optimistic that the tourism industry can grow despite global slowdown and a dip in last year’s numbers. So how best should we brand ourselves to attract for tourist? Have we fallen behind in marketing our unique culture and attractions to neighbouring countries?
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