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Podcast: BFM
Episode:

From Branding to “Blanding”
Category: Business
Duration: 00:09:58
Publish Date: 2018-12-26 06:45:00
Description:

Many brands have redesigned their logos over the years to suit their consumers’ changing tastes. But there seems to be a common trend amongst brands’ redesigns now called “blanding”, in which a more intricate design is replaced with a simple sans-serif font. Is the minimalist approach a successful attempt at staying contemporary, or is it indicative of a downward spiral for creativity?
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