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	Podcast:		Asia Tech Podcast
	Episode:		ATP Stories: Bob Gallagher – CEO Appsynth
	Category:		Business
	Duration:		00:45:51
	Publish Date:		2017-08-29 04:00:00
	Description:		Starting his own record label at 18 rather than going to University, Bob Gallagher has opted for the unconventional route to success. Getting an early start in the music industry led to a natural opportunity in the then burgeoning mobile music space where he learned about app development and content production. With a view to leave the music industry, Bob moved to Thailand in 2008 seeking out new challenges. Initially, he continued working remotely for his previous employer but then curiosity for mobile combined with the constant demand from companies wanting to know how to market their mobile apps, led him to establishing his own consultancy. The initial iteration of AppSynth - the app store optimization consultancy - was Bob himself advising clients but participation in Startup Weekend in Bangkok 2011 introduced him to what would them become his partner management team. Since 2011, AppSynth continues to grow from its base in Thailand, with a team now approaching 50 people. In this interview, we learn about Bob’s journey and life as an entrepreneur in South East Asia.
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