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	Podcast:		Asia Tech Podcast
	Episode:		ATP Stories: Andrew Nicholls – Managing Director High End Media and GateHouse Publishing
	Category:		Business
	Duration:		01:02:08
	Publish Date:		2017-11-04 05:54:00
	Description:		Andrew Nicholls is the Managing Director at HighEnd Media, which is a privately held organisation that serves the luxury lifestyle and fine watch markets in Asia, Europe and North America with a particular focus on the ultra high net worth consumer segment. HighEnd Media connects luxury product and service providers with new prospects and develops existing customer relationships through highly targeted print, digital and event activities. At its core, Luxury is some combination of scarcityof raw materials combined with highly skilled modes of production. I spoke with Andrew about the Luxury Digital market and was fascinated by the opportunities that online to offline presents in this space. Andrew is deeply knowledgeable about luxury products, how they are defined and the status and emotion they illicit in their customers. Technology is playing a larger part in the marketing of luxury goods and is becoming quite creative and powerful in implementing this in immersive experiences in controlled environments.
	Total Play:		0