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Home > Asia Tech Podcast > DLA1: Insights into the Evolving Digital Lives of Asia
Podcast: Asia Tech Podcast
Episode:

DLA1: Insights into the Evolving Digital Lives of Asia
Category: Business
Duration: 01:10:39
Publish Date: 2018-02-14 19:13:41
Description:

Podcast highlights:

  • 08:45 Why does Thailand top the world in social media and online usage?
  • 33:30 WeChat trends: how has it evolved? How is WeChat changing behavior? Will WeChat be a hit outside China?
  • 45:00 Games, photos, dating - apart from social media and messenger, what else are people spending their time on the internet?

Podcast notes:

  • 00:05 Introduction to Digital Lives Asia with Simon Kemp and Graham D Brown
  • 00:58 A first look at Simon's Digital in 2018 Report
  • 04:20 Turning Stats into Stories - Graham recalls his mobileYouth Days
  • 06:19 People will spend 1 billion years of human time online in 2018
  • 08:45 Why does Thailand top the world in social media and online usage?
  • 12:20 Are there any aspects of our lives that aren't connected?
  • 15:30 Whatever happened to Japanese internet usage?
  • 20:30 Which countries were the heaviest users in Asia?
  • 22:30 Simon shares stories from digital in Thailand
  • 24:30 Are their correlations between culture and social media usage?
  • 27:30 Insights and data on messenger usage trends in Asia (LINE, Facebook, Kakao Talk, SMS, Whatsapp, BBM, WeChat)
  • 33:30 WeChat trends: how has it evolved? How is WeChat changing behavior? Will WeChat be a hit outside China?
  • 40:00 Can we learn anything from Japan and the pioneering iMode experience or the growth of Blockchain in predicting WeChat's future?
  • 45:00 Games, photos, dating - apart from social media and messenger, what else are people spending their time on the internet?
  • 47:00 Swipe left? Graham and Simon dive into cultural differences in love and dating in Asia
  • 51:30 How young people use the online to augment the offline world
  • 53:00 Is it time to think beyond "digital marketing"?
  • 62:00 What is Simon optimistic about in the digital world of the foreseeable future?
  • 65:30 How to get hold of Simon and his report
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