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Home > Asia Tech Podcast > ASH1: Unlocking the World’s Largest E-Market – China (Ashley Talks)
Podcast: Asia Tech Podcast
Episode:

ASH1: Unlocking the World’s Largest E-Market – China (Ashley Talks)
Category: Business
Duration: 01:01:42
Publish Date: 2018-02-23 02:38:00
Description:

Podcast highlights:

  • 00:50 A first look at Ashley Galina Dudarenok's new book about China: Unlocking the World's Largest E-Market
  • 16:30 Different Chinese mobile payments systems and how embedded they are in day-to-day life. Will China become the world's first cashless society?
  • 42:50 What are some of the common misconceptions about China and Chinese consumers?

Podcast notes:

  • 00:05 Ashley Talks with Ashley Galina Dudarenok today hosted by Graham D Brown
  • 00:50 A first look at Ashley Galina Dudarenok's new book about China: Unlocking the World's Largest E-Market
  • 02:40 A little background history on Ashley's story
  • 06:30 Ashley on speaking Mandarin and moving from China to Hong Kong
  • 08:05 How big is the Chinese e-commerce market?
  • 11:45 A 101 on WeChat - introduction to China's operating system for life
  • 16:30 Different Chinese mobile payments systems and how embedded they are in day-to-day life. Will China become the world's first cashless society?
  • 25:00 What's going on with the crazy world of video and live streaming in China? Why are people paying monthly subscriptions to tune in and watch people eat?
  • 34:20 Why is it important to back the right video platform in China?
  • 36:35 How does Ashley use social media platforms to build her personal brand in China?
  • 39:35 Is it easier as a foreigner to succeed in China?
  • 42:50 What are some of the common misconceptions about China and Chinese consumers?
  • 48:40 How are Chinese consumers now educating brands about how to behave in the digital space?
  • 55:20 How can Chinese brands get roasted when social media goes wrong?
  • 57:20 New retail experiences in China
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