ATP580: The World is Listening, Audio is our Medium, The Message is Asia Matters

Podcast highlights:

• 03:30 The most powerful way of us telling the world about the story of Asia is by audio. We are storytellers and the medium for our story must be audio.
• 07:50 Podcasting is real. You can't fake it. In the same way we pay 2x for a real coffee over what we can get at McDonalds, podcasting is the antidote to our 8-second Buzzfeed attention challenged world.
• 25:30 Audio carries emotion in a way that video cannot. Audio is the channel of meaning and it's the channel we need to start the conversation of why Asia Matters

Podcast notes:

• 00:05 ATP580 - Asia Matters with Graham Brown - 200 podcasts into Asia Tech Podcast and what have we learned?
• 00:50 The 3 big events in the next 5 years that are challenging the geopolitical landscape. China becomes the world's biggest economy. Asian startup funding is just 5% behind the US. Asia becomes the world's biggest trading block.
• 02:00 This isn't about Asia vs Silicon Valley or China vs the US. We have to talk emphasize the AND.
• 02:50 How do we tell the story of why Asia Matters in a noisy world (the average American grows up seeing 170,000 marketing messages by her 17th birthday)?
• 03:30 The most powerful way of us telling the world about the story of Asia is by audio. We are storytellers and the medium for our story must be audio.
• 04:20 Why should you have a podcast (like Tim Ferriss, Joe Rogan or Gary Vaynerchuck)? It's not about making money, it's about the message
• 05:00 If you're a storyteller and you want to create change, the most powerful format for you is podcasting
• 06:00 Why should you consider audio in a world dominated by video?
• 07:50 Podcasting is real. You can't fake it. In the same way we pay 2x for a real coffee over what we can get at McDonalds, podcasting is the antidote to our 8-second Buzzfeed attention challenged world.
• 12:30 As a society, we don't have substantial conversations anymore but business needs conversation.
• 14:30 In a world becoming increasingly digital and noisy, how do we use the audio platform to share that Asia Matters story?
• 15:50 Podcasts, real food and live rock concerts aren't going away, they are becoming more important than ever
• 17:20 The problem with video is that although we love it, the barrier to entry is so low. Everybody and anybody can produce a video
• 18:20 In The Dip, Seth Godin tells us that the difficulty of mastering a skill makes the skill itself valuable. There are a billion videos but podcasts number only 1000s
• 20:00 The psychology of language reveals how we relate to meaning. Audience comes from the word to hear.
• 21:40 We all have a relationship with music. Music is so powerful in our lives, it touches us emotionally.
• 23:00 So you're a storyteller - who are you going to be in portraying your message? A politician or a rock star?
• 25:30 Audio carries emotion in a way that video cannot. Audio is the channel of meaning and it's the channel we need to start the conversation of why Asia Matters
• 27:00 Think about how we teach language - we learn by listening before we can even read
• 29:00 It's no coincidence that in this day and age, with all our advanced technology, we still talk about listening to the customer
• 30:00 Find your voice - reference to Stephen Covey's The 7 Habits of Highly Effective People
• 31:00 Your voice is your message, not how you look
• 34:00 The West and East can't live without each other. These worlds are coming together. The most effective way of getting the message of the Asian Century across is via audio
• 35:00 Johan Nylander - Shenzhen Superstars and the stories of people in the middle of that change
• 35:40 The story of mobileYouth - voice of the mobile generation.