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Is music still the foundation of your artist career, or has content taken over?
In this episode, Ralph from Bassjackers and I talk about the tension every DJ and producer feels today: creating music vs creating content.
From viral ideas to vlogs, unreleased tracks, DJ support and dealing with stage anxiety, this episode is a real look at what actually moves your career forward in 2026.
Chapters: (00:00) Intro (09:09) Virality vs real fans (13:02) DJ support as real reach (16:33) Making your “weird” bigger (23:48) Authentic brand pillars (25:55) Finding your content pillars (29:38) Community Q&A (30:06) Tools for visuals (31:51) Dimitri Vegas & audience (35:07) Remixes & evolving sound (41:00) Stage anxiety (45:17) Vlogs: worth it? (47:22) Posting unreleased tracks (48:30) Do big DJs play other artists’ music? (49:59) Sending promos (51:35) Knowing your lane (55:48) Favourite tracks |